Top Market Research Firms in New York City

A market research consulting firm helps organizations gather, interpret, and apply information about customers, employees, markets, and business relationships. The Dunvegan Group focuses on B2B research that supports customer and employee retention. Its work can include customer dialogue, confidential employee feedback, feedback programs, executive briefings, and predictive retention analysis that helps leaders identify priorities before important relationships or knowledge are lost.

B2B research typically involves longer buying cycles, multiple decision-makers, complex service relationships, and fewer but higher-value accounts. Research must therefore capture the perspectives of the people who use, influence, manage, and approve a business relationship. The Dunvegan Group’s approach is designed for B2B organizations seeking actionable insight into retention, stakeholder expectations, and opportunities to improve key relationships.

The Business Retention Index™ is The Dunvegan Group’s proprietary metric for predicting customer retention. Built on more than 25 years of research, it is designed to measure whether a customer is likely to remain, rather than only whether they would recommend a company. The firm states that the index predicts customer retention with more than 90% accuracy, helping leaders focus attention on accounts at risk.

Traditional feedback often provides a point-in-time view of satisfaction, which may not explain future behavior or renewal decisions. A well-designed feedback program looks for the factors that influence what customers will do next. The Dunvegan Group builds systems intended to produce a more precise, predictive signal, giving B2B teams useful direction for retention planning, account management, and service improvement.

Employee retention research can reveal gaps between leadership’s perception of workplace conditions and employees’ actual experiences. Identifying those gaps early helps organizations address issues that may otherwise lead to disengagement or turnover. The Dunvegan Group applies proprietary processes, metrics, software, and The Platinum Rule® philosophy to help B2B organizations understand employee priorities and develop better-informed retention strategies.

Executive Briefings combine leadership calibration, customer dialogue, and Business Retention Index™ analysis. The process compares internal assumptions with actual customer intent, then presents findings in a concise report for senior leaders. The report ranks priority actions and can help identify which high-value customer relationships are genuinely at renewal risk, allowing the organization to respond before revenue erodes.

Yes. The Dunvegan Group serves large B2B corporations as well as smaller companies and start-ups. Its consulting is centered on helping organizations understand and act on customer and employee insight, with services that include marketing research consulting, feedback programs, and retention initiatives. The appropriate scope can be shaped around the organization’s relationship priorities, stakeholder groups, and growth goals.

Yes. The Dunvegan Group serves clients across North America and around the world, so New York City organizations can engage the firm as part of a broader research and retention initiative. Its services use customer and confidential employee dialogue, proprietary processes, metrics, and software to support B2B decision-making, making the work suitable for organizations operating across locations and markets.