Turn customer feedback into a clearer view of retention risk with VOC Solutions 2026 from The Dunvegan Group. Our B2B research and consulting services go beyond surface-level satisfaction scores to identify what customers intend to do next. Use proprietary metrics, executive insight, and actionable feedback programs to protect key relationships, prioritize improvements, and build a stronger path to sustainable growth.
Focused B2B insight services that reveal retention risk and turn customer feedback into practical, prioritized action.
Align leadership perspectives with customer dialogue and Business Retention Index™ analysis. Receive an executive-ready report that ranks priority actions and identifies high-value accounts with meaningful renewal risk.
Use a proprietary metric built on more than 25 years of research to predict whether customers will stay. The Business Retention Index™ measures actual retention intent beyond a recommendation or satisfaction score.
Build a customer feedback system designed to generate a precise, predictive signal about future behavior. Move beyond one-time satisfaction snapshots toward insight that supports timely retention decisions.
VOC Solutions 2026 helps B2B organizations replace incomplete satisfaction snapshots with meaningful evidence of customer intent. The Dunvegan Group combines dialogue, feedback design, and proprietary Business Retention Index™ analysis to reveal where leadership assumptions differ from customer reality. With clearer signals and ranked priorities, your team can focus resources on the relationships, experiences, and operational changes most likely to protect recurring revenue.
A research-led partner for organizations that need customer insight to drive retention action.
Founded in 1987, the firm brings nearly four decades of B2B research consulting perspective.
Firm-developed processes, metrics, and software turn complex feedback into focused, practical retention priorities.
Our approach centers on understanding how customers and employees want to be treated.
The Dunvegan Group supports corporations, smaller companies, and start-ups across North America and worldwide.
Experienced B2B researchers focused on retention-driven customer insight.
Founder
Anne Miner is the Founder of The Dunvegan Group, having established the firm in 1987 as a full-service marketing research consulting company. With 38 years of leadership experience, she has guided the firm through decades of shifting market dynamics, technological advances, and economic cycles, consistently keeping client success at the forefront. Anne is the driving force behind the company's proprietary Platinum Rule® methodology, which centers on treating customers and employees the way they want to be treated. Under her direction, The Dunvegan Group has developed its own proprietary processes, metrics, and software tailored specifically to B2B service delivery. Anne's vision and steady leadership have helped the firm grow from a single marketing research consultancy into a specialized B2B customer and employee retention consulting practice serving clients of all sizes across North America and worldwide.
Voice of Customer, or VOC, solutions are research and feedback programs that help organizations understand customer needs, perceptions, and likely future behavior. Effective VOC work does more than collect satisfaction scores. It organizes reliable feedback, identifies meaningful patterns, and gives leaders prioritized actions that can improve customer experience, protect valuable relationships, and support retention-focused business decisions.
Talk with our team about meaningful retention insight for your organization.
B2B research consulting since 1987.
Purpose-built tools for B2B retention.
Serving clients worldwide and across North America.
Share the customer, employee, or market question you need to answer. Our team will help determine the research approach best suited to your retention and growth goals.
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