eBOOKS
The Dunvegan Group offers three ebooks written by its senior leaders to help companies understand, prepare for and act upon the information captured through our Revenue Preservation Programs ~ also known as Voice of the Customer. Our senior leaders share their expertise to demonstrate how you can create competitor-resistant customer relationships and protect your revenues and grow your bottom line!
E-Book
B2B Customer Feedback Programs — Things to Think About Before Starting One
This book will tell you how to find out what your customers are thinking and feeling about your organization and how you serve them. It will tell you how to figure out what customers want and how you can really get connected to them. Anne Miner will guide you on the path to the platinum thread that will create competitor-resistant customer relationships so that your customers will never want to leave you and your revenues are protected!
E-Book
Dunvegan Customer Experience Essentials
Here are 50 easy ways to create positive customer experiences that will keep your customers coming back again and again. Apply one new idea each week – learn and apply behaviors to create competitor-resistant customer relationships that protect your revenues.
E-Book
B2B Customer Retention – Identifying And Managing At-Risk Customers
Learn the three critical factors that contribute to customer retention and how to detect customers who are genuinely at risk. Apply customer care and retention strategies where they will have the greatest impact and preserving revenues and increasing customer retention.
KNOWLEDGE CENTER
Dunvegan Podcasts on Customer Satisfaction
In the Dunvegan Podcasts on Customer Retention, Anne Miner highlights the importance of customer satisfaction and its strategic impact on your company and its revenues. Anne Miner, and Denny Grim of Sound Business, discuss the benefits of keeping satisfied customers over keeping customers satisfied. She demonstrates the practical aspects of caring for customers in a manner that binds them to your company and preserves revenues.
Each podcast links one of the elements of success in business leadership to the benefits of customer focus. For example, The Dunvegan Group’s programs identify opportunities for your company to make small adjustments that improve the experience of significant customer segments and increase retention. Increased customer retention and increased revenue retention impact your bottom line.
You will learn that even your most satisfied customers may be at risk of defecting under two specific scenarios:
- 1. When they perceive that a competitor could serve them better.
- 2. When there is little or no ‘pain’ involved in making a change.
Invest just 5 minutes in each podcast – total of one hour – in learning about the benefits and the elements of The Dunvegan Group’s programs. Each session is thought provoking and actionable.
The Dunvegan Group’s programs support your company as you work to keep satisfied customers, and their revenues.