Are Your Business Relationships Competitor-Resistant?
In any business, you have two key assets: your customers and your employees. Without either one, you will not have a business. Buildings, vehicles, inventory, cash, even good will … none of these assets make a business. Competitor-resistant relationships are the critical assets that form the foundation of a successful business.
Why is this so critical?
As the business owner, you will invest time, energy and money finding customers and finding employees to serve those customers. Identifying ideal customers and ideal employees is imperative because it is much less costly to keep customers and employee than it is to replace them.
And, you will have a happier and more productive workplace when customers and employees enjoy working together.
You will enjoy a much higher return on investment when you create competitor resistant relationships. Minimal customer and employee churn lowers costs and improves productivity.
And, when the time comes to sell, your business will command a higher price if you have competitor-resistant relationships.
So, what is your company doing to create competitor-resistant relationships with your precious customers and employees?
Let The Dunvegan Group show you how to create competitor-resistant relationships using The Platinum Rule®. We will teach your team to “Treat other people the way they want to be treated.”
Anne Miner founded The Dunvegan Group in 1987 as a full-service marketing research consulting firm. Under her leadership, the company has adapted to changes in the markets, advances in technology, and economic ups and downs. The firm developed its own processes, metrics, and software to support the services it delivers to Business-to-Business corporations, as well as smaller companies, including start-ups. The company serves clients across North America and around the world as they thrive and grow through serving their own customers according to the insights customers provide.