As the business owner, you will spend a great deal of time, energy and money finding customers and finding employees to serve those customers. It is the leader’s responsibility to…
We have also observed that a company's ability to build competitor-resistant customer relationships is dependent on the stability of customer-facing employees; when there is turnover among your employees, customers must…
Whether we think of your company’s mission as a statement of the problem in the marketplace that your company exists to solve, or a statement of why your company exists,…
Operating within the business-to-business, consultative sales world? Does your sales team "close" the majority of the opportunities they pursue? Meaning that more than half of the proposals/bids you submit result…
We generally accept that referrals are a powerful source of new business; when existing customers offer their support through introductions and sponsorship the likelihood of success is much increased. In…
Is this the year that you will decide to change your perspective on customer feedback? Will you listen to the customers who take time to provide feedback and focus on…
Receiving customer feedback does not appear to be a problem; the challenge lies in capturing the information from a wide array of channels and organizing it in a useful way.
Yes, in theory, it is possible for your B2B business to grow both revenues and bottom line profits without adding more customers. How? By retaining the customers you already have…
In a world of disruption and exponential change, there is risk that tomorrow, or at least before the product has been delivered and installed, there will be something better available.…
